Marketing Guides for UK Home-Service Businesses

The ORM Solutions Library

Every guide we have published, in one place

225 in-depth guides on getting more qualified local enquiries, organised into 15 libraries. Every guide is written for owners and managers of UK home-service firms, not for other marketers.

Start with the library that matches your trade, or read Local SEO first if you are not yet ranking in the Map Pack.


15 guides
Local SEO
The foundation silo: how local search, the Map Pack and Google Business Profile actually decide who gets the call.

15 guides
Web Design
Turning a service website into a booking engine: structure, speed, forms and trust signals.

15 guides
Social Media
Organic and paid social for home-service brands, from local Facebook groups to retargeting.

15 guides
UGC Video Ads
Filming, scripting and measuring creator-style video ads with a phone and a real crew.

15 guides
Cleaning
Winning recurring domestic and commercial cleaning contracts instead of price-matched one-offs.

15 guides
House Cleaning
Domestic cleaning specifics: end-of-tenancy demand, booking flows, vetting and recurring plans.

15 guides
Repair & Maintenance
Capturing urgent same-day work and landlord contracts without competing on callout price.

15 guides
Installation
High-ticket install leads: filtering cheap-repair intent, certifications, finance and ROI pages.

15 guides
Builders & Home Improvement
Extensions, lofts and refurbishments: portfolio pages, affluent postcodes and high-value enquiries.

15 guides
Exterior & Landscaping
Weather-driven demand, before-and-after galleries and seasonal calendars for exterior trades.

15 guides
Restoration & Damage
Emergency intent, 24/7 response pages, insurer work and speed-to-rank for restoration firms.

15 guides
Pest Control
Same-day capture, pest-specific landing pages, BPCA trust and recurring commercial contracts.

15 guides
Flooring & Interior
Product-specific pages, showroom journeys and commercial fit-out contracts.

15 guides
Storage & Property
Move-driven demand, unit-size pricing pages and booking flows for storage and removals.

15 guides
Energy & Efficiency
Solar, heat pumps and insulation: grants, payback calculators, MCS trust and install-over-repair intent.

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