Social Media

How to measure social media ROI for a service business: the metrics that matter, tracking leads to revenue, and what to ignore as vanity.

How to turn happy customers into a steady stream of referrals and reviews using social media: the ask, the system, and the content that spreads it.

A ready-to-use one-month social media content calendar for a service business: what to post, how often, and a weekly template you can copy.

How to use customer photos, videos, and testimonials as social proof: where to get it, how to share it, and how it turns followers into leads.

Organic vs paid social for a service business: what each does, the realistic results, and how to combine them for steady local leads.

How to set a social media ad budget for a home service business: starting spend, cost per lead, scaling rules, and avoiding wasted budget.

How retargeting ads bring back the visitors who did not enquire: how it works, what to set up, the audiences to use, and the offers that convert.

How to target the right local customers on Facebook: location, life events like moving home, interests, and lookalike audiences for service businesses.

How to plan and run a seasonal social media promotion for a service business: tie offers to demand, set up the campaign, and capture the leads.

How tradespeople use Instagram to win jobs: showcasing work, reels, local hashtags, and turning a visual feed into enquiries and bookings.