UGC Video Ads

What UGC (user-generated content) video is, how it differs from polished ads, and why service businesses use it to win cheaper, more trusted leads.

The most common UGC video ad mistakes and how to fix them: weak hooks, too polished, no captions, no CTA, and not testing enough variations.

How to measure UGC ad performance: hook rate, watch time, cost per lead, and how to read the metrics so you scale winners and cut losers.

UGC vs influencer marketing: the real difference, what each costs, and which one actually gets a local service business more leads.

How to edit UGC videos for ads: trimming to the hook, captions, pacing, and the simple apps that turn raw footage into a scroll-stopping ad.

What UGC video ads cost in the UK: the price drivers, DIY vs creator vs agency, plus the ad spend you need on top to actually get leads.

How to plan and film before-and-after video for ads: capturing the before, the reveal, and turning transformations into bookings for your service.

Real-world UGC ad examples and ideas for trades and home services: testimonials, before-and-afters, and day-in-the-life formats you can copy.

How to hire UGC creators for your ads: where to find them, what to pay, how to brief them, and when a creator beats filming it yourself.

How to film UGC video on a phone: framing, lighting, audio, and simple settings that make a DIY clip look good enough to run as an ad.